Loewe
Loewe is a Spanish luxury brand with a long history in the world of fashion, especially in the leather industry, since it was founded in Madrid in 1846 by a group of skilled craftsmen as a workshop for handbags and other leather products. In 1872, when Enrique Loewe joined them, the brand got a bigger boost and gained with it a prestigious position as a symbol of mastery and high craftsmanship in the leather industry, which resulted in the Spanish royal family being its first customer.
Many of Loewe's high-end designs, we explore them together for a more luxurious image
What is the Loewe logo?
The current Loewe logo is distinctive and sophisticated, consisting of four interlocking and connected "L" letters that reflect each other to form a square logo, which was redesigned to interpret the original logo from the 1970s in 2014 on the orders of Jonathan Anderson in the Parisian "M/M" studio.
Why did Loewe suddenly become famous?
The new chapter in Loewe's fame was written in 2013 when Jonathan Anderson was appointed as creative director, the first collection that completely changed the language of Loewe through more modern and intelligent designs while maintaining respect for the foundation of its craftsmanship.
What generation is the Loewe brand designed for?
The Loewe brand is distinguished in targeting all groups and generations, as it is suitable for the young generation Z and X and the wealthy millennials, there are no age limits with this brand, because it is always directed to those looking for intellectual fashion and philosophy in designs with touches of long heritage within the collection of accessories, clothes, Loewe bags and many others.
Why are Loewe designs for smart people?
Because Loewe's product designs always carry a specific concept and idea such as unusual optical illusions, architectural references and cultural inspirations, each piece is a piece of art.
Why don't we find Loewe products imitated?
Simply because it is very difficult and almost impossible, the design language of Loewe products is difficult to imitate without the necessary skills and understanding of how to implement it, the asymmetry and craftsmanship, along with unfamiliar materials and shapes made the Loewe brand unattainable in the world of fashion.
The Loewe brand saw an expansion of product lines starting in 1965, to find it today offering a variety of elegant clothes to Loewe bags, accessories, perfumes, Loewe shoes and many others, each product you will find a touch of luxury carrying a legacy that is intertwined with the history and identity of the brand.
Loewe lovers know that there is no need for big logos to get noticed, because everyone will know Brand Loewe products, where depth and innovative ideas are always present in the brand's designs, and a strict balance with innovative visual touches within a diversity that combines modernity and revolutionary ideas, all while maintaining the extreme craftsmanship known for it.